Case Study: Ruff Roofers
Ruff Roofers
At radianHub, we help growing organizations get out of the weeds and into alignment—so they can operate with more clarity, confidence, and control. That’s exactly what Ruff Roofers needed: a better way to connect their teams, manage work orders, and prepare for continued expansion.
For more than 80 years, Ruff Roofers has been a trusted name in the Mid-Atlantic roofing industry. But like many long-standing companies, they were relying on a tangle of manual tools and disconnected systems. Field and office teams lacked visibility, and critical information often slipped through the cracks.
They knew Salesforce could help—but needed the right partner to make it work. That’s where we came in.
The Problem:
Before Salesforce, Ruff Roofers ran a patchwork of disconnected tools—Excel files, manual processes, and homegrown systems—that kept field and office teams working in silos. Visibility was limited. Work orders were manual. Field teams often lacked critical information. And as the company grew, so did the complexity.
“It wasn’t just that things were slow,” said Spencer Jacobs, a key member of the team. “It was that no one had the full picture.”
The Solution:
The team from radianHub helped Ruff Roofers implement Sales Cloud and Field Service Lightning, along with a robust set of integrations including:
- UKG Ready for timekeeping and job tracking
- Samsara for fleet management
- S-Docs & SharePoint for file linkage
- Viewpoint Spectrum for ERP
SmartyStreets for address validation
Now, everything connects—and everyone can see the full picture.
PMs finally have end-to-end visibility, from sale to execution.Work orders and job files are created 20–30% faster. Field teams no longer have to call the office for basic info—they’re better informed, more confident, and more in control on the job. Spencer summed it up simply:
“Their demeanor has changed,” he said. “They’re empowered.”
And with the entire company moving to a single Salesforce platform, Ruff Roofers is building a solid foundation for continued automation and growth.
Why radianHub
The Ruff Roofers team had been exploring Salesforce for a while—but knew they needed the right partner to make it work. After interviewing five different firms and speaking to their customers, they chose radianHub.
“They spoke our language,” said Nauman Chughtai. “They understood construction. They didn’t try to sell us fluff. Just what works.”
Instead of importing legacy data, they chose a clean-slate approach—building processes the right way from the start. And when priorities shifted mid-project, radianHub adapted without missing a beat.
“It was a stress test in the first week of implementation,” Spencer said. “We had the highest volume we’d seen in 16 months—and nothing broke.”